In 2010, packaging focuses on its future, innovation and staffing

Packaging’s future, open innovation and recruiting are top industry priorities today. That insight comes from PTIS’ client requests for services so far in 2010.  “It indicates that packaging is moving forward in a focused way as the economy continues to redefine priorities,” says Brian Wagner, a PTIS principal.

“In general, leading packaging companies want the knowledge and people to help them shape their future in an economy where the parameters have shifted in just the past year. The search for direction and the right people is common among both packagers and suppliers,” Wagner explains.

Other packaging focus areas include:

  • Sustainability
  • Brand Value, Retail and Consumer Insights. The trend is continued efforts to integrate packaging into the marketing mix.
  • Global Risk Management/Supply Chain Quality
  • Package Design and Development
  • Market Research and Business Development
  • Speed to Market
  • Cost Saving and Productivity
  • Strategy and Knowledge
For details on 2010 packaging management priorities,  click here