How private brands are becoming stronger

The PTIS “ear to the ground” says that packaging is a key tool in making private brands grow. We’re recommending this conference as a way to learn the drivers and parameters of private brands and gain insights on packaging challenges.

The Private Brand Movement conference is Sept. 27-29 in Chicago. The Institute for International Research produces it.

Learn the private brand strategies of Walmart, Target, Meijer and other retailers as they talk about their directions.  See the approaches package designers are taking to make private brands jump off store shelves.

For details, click here